MAXIMIZING THE POWER OF HEALTH EDUCATION THROUGH THE USE OF POSITIVE PEER PRESSURE

Peer Resources

This 41-page booklet, authored by Dr. Rey Carr, emphasizes the role that peers can provide in the delivery of health promotion and prevention strategies. The author proposes that successful strategies must 1) recognize the limits of traditional approaches; 2) integrate any single focus (such as smoking cessation) into a comprehensive health curriculum; 3) base reduction and prevention strategies on adolescent needs, perceptions, and beliefs, particularly their social and experiential life; and 4) use positive peer pressure (peer helping) principles which have been derived from empirical standards and practices. Practical suggestions are provided as to how to integrate these principles into program delivery activities, and resources for further program development are provided.

$29.50